OPTIMISM , COLOURFUL OUTFITS = POWERFUL BRANDS FOR THE NEXT DECADE ?

Belle Sauvage , a kaleidoscopic London's brand . ( SS10 collection )

More on bellesauvage.co.uk

Thanks to Cathy Pill , desperate Brit' girls will wait at least for sun and hot temperatures with rainbow and psychedelic dresses . More on cathypill.com

The famous street fashion house which takes inspiration in snow board and sportwear codes gives this season energic influence with crashing hoodies and abstract patterns . More on nikitaclothing.com

Scotch & Soda launches its first women collection , which , according to these first shots , seems to be as casual & easy to wear than the men's clothing . Called " La femme selon Marie" , this new challenge borrows the name of the stylist behind the project .  More informations on scotch-soda.com

Imagine a clever mix of Pucci punchy colours with a fab-lab spirit  , even on rainy days , you always look like a modern Teletubbie : A sunny & joyful fashionista . ( sunshineandshadow.com )

Neo-Jogging . Who says runner's wardrobe is not smart ? Christopher Shannon tried to make us forget  the stereotype of tacky jogger with ugly bodycon  tees and horrible shiny shorts . Lo-fi colors , technic esthetic and robotic movement is about to seduce all the most allergic to sport . ( christophershannon.co.uk )

Kiaaa Toga ! The Japanese designer proposes for the next summer a conceptual and stunning collection with unexpected details and certain influences from hard yogi games ( origami and co ) . When stressful way has a great esthetic ...toga.jp

All the coolest guys and girls get their t-shirts at CTRL CLOTHING . Cumfortable et greately styled , all the line is quite cheap and a good definition of today's street wear .

Well , Belgium is "in" .  Girls from Omsk proposes colourful outfits at small prices and tries to differ from other tee brands . Good job' . ( Unisexe )

SALVOR PROJECT

TROSMAN

CHEAP MONDAY : The famous brand from Sweden doesn't only sells jeans . Nice jackets , graphic hoodies and dresses , the youth is well served with nordic vibes .

 

Gary Bigeni